Then the blue and green lights appeared again and within a 'blue elephant emerged from the light'. I looked to see if here was anything on the 'blue elephant' and it brought up a link to a website for a large corporate chain of Tai and Indian restaurants. Most people are not aware that most Indian restaurants are not owned or run by Indians. This is not the first time we have mentioned this.
The links then took me to a marketing book written by two Jewish men, Howard Moskowitz and Alex Gofman and the book is called 'Selling Blue Elephants'. I looked at what has been said about it and read what is available on the internet and as far as I am concerned it is really nothing new. Market segmentation and targeting specific target audiences has always been a part of marketing. The basic principle of marketing is giving the customer what they require, at a price that they can afford, that is profitable to you.
However, Howard Moskowitz is basically saying that people do not know what they 'want' until they taste it. Reminds me of cancer, people don't really change their ways until they taste it. Hence why Jesus used the term 'tasting death'. Teshuvah is the opposite to that because the more that people return to the sacred and heal themselves. The greater prevention that they have against all disease that manifests on this planet due to people not healing the self.
Malcolm Gladwell gave a speech on Howard's methods, combining marketing and psychology when to me it is basic common sense with some intuition thrown in. The way that Howard was dealing with his clients was exactly the way that I dealt with my clients. I did not give them what they asked for, I gave them what I knew would be successful. It was not product led, it was always what we call marketing led. However, I do remember doing a 'tasting' research for a range of packet soups from Norway.
How did I know what would be successful for my clients? I spoke to the end-users and the specifiers to understand where they were coming from and what their requirements were. Why they chose to specify or use a particular product, plus a lot more. In business-to-business the purchasing decision is key.
Taste in the food business, is really no different to the taste of an architect, or a taste in music. Like looking for a house, when people see it for themselves, then they know this is the house for me. Same with the divine, when people see the divine for themselves, then they know and are happy and contented with that gnosis.
As Jesus once said about the spiritual 'Some have sour taste buds and not a sweet tooth'. from Sacred Words.
However, as usual, the marketing people have come up with all sorts of fancy new terms to describe what is basic common sense to a person that works intuitively. It reminds me of Carl Jung and his terminology. They're now talking about 'Mind Genomics' and relating the use of technology with science and its measurements to implement the Moskowitz methodology. That combines both marketing and psychology. In my humble view the only difference in 'Mind Genomics' is that technology is involved and it is automated. Does it remind you of robots and robotics?
I can assure you that a real elephant with real spiritual wisdom is not a robot. Real elephants are totally connected to the land and its spiritual law.
Jesus and the Essenes were also known to be natural spiritual psychologists by both Carl Jung and Freud. Jesus knew that the people were laden down by what the orthodox laid upon them, and as such he worked towards removing it to help the people to be happy and free.
The difference between the two Jewish men in discussion here, is that Jesus was helping the people to be free from consumerism and Moskowitz is doing the opposite. As such we have the yin/yang of duality as people understand it today. The black and white being opposites.
Malcolm Gladwell speaks of how Moskowitz has made Americans happy the last 20 years by giving them food that they did not know that they 'wanted'. One aspect of that is that the corporate world is now talking about 'diversity' and 'variables'. Instead of universality and the mass universal brand line. They're also talking about the two different poles and the product range being on the horizontal line.
Hence, it is really about choice. If people have a choice, they think it makes a difference. Although sometimes, the more choice that you give people, the harder it is for some to make a decision. Children in school are not empowered to be decision makers; so I can understand how Moskowitz came to his conclusions about the people, it goes back to their childhoods, when all decision making is removed from children by parents and educators.
An example of that was when the topic for the class in Junior school was India. The passion of the child was Indian cricket. He had made his own decision for his project. However, the teacher did not allow him to do the project on sport. What does that co-create? A dejected child that grows up with 'unmet needs' and 'wants'.
The methodology of Moskowitz can only work on the people if the people are walking around in 'unconscious awareness' of their own co-creation.
That is why people like Jesus, Plato, Dr Bruce Lipton and myself all worked towards helping people to move into conscious awareness of your purchasing decisions. The only way that people can do that is by healing the 'wants' and 'needs' because only babies have them. Hence, why Christians were called 'Babes in Christ'. Also Jesus wasn't the only one called Christ, his brother James was as well. It came from Greek terminology. [5]
One of the aspects of this talk by Malcolm Gladwell that rang alarm bells was his mention of 8/12 to do with Pepsi and its content. [2] The alarm bell went off due to the fact that the LORD gave us the 12/8ths prophecy and he said '12/8ths, you have signed your own death warrants'.
What these so-called marketing guru's are co-creating is a system to ensure that the political arena is motivated by them. Media can't persuade the people anymore, so technology is being used to co-create the same impact. Have you noticed how Cameron has used on-line to petitions to support his plans that he then presents to the media? As we shared previously, it doesn't take a lot to engage 100,000 signatures from the Conservative Party members if they send out an email.
You can anticipate lots of diversity and variables coming up in the forthcoming presidential election due to it. Different people tailored to individual requirements of the states in which they operate.
The upshot is that people are still seeking happiness outside of themselves; and while people continue to do that the status quo will remain and will just have a different mask and hat. Just like what happened in the UK. Two different men wearing different masks and hats; to engage the different aspirations of the people. My advice to the USA, learn from what happened in the UK, the carrot that they dangled in front of the people was never given to the people. The same with the Obama administration. The people can be 'sold out' if they are allow themselves to be 'sold too'. To understand the 'selling process' then seek within yourselves for your motivations and intentions. When people are coming from pure intention then they come from the heart of essentials.
Then people can ask themselves, am I an asset to humanity or a liability, because those that are a liability will be leaving the planet due to them being 'sold' what the governments and corporations are selling you. So then do you buy the latest GMO spaghetti sauce or do you make your own?
This is what they are selling now, and as we know Clinton told you that the USA are losing the information war.
FOUNDING A NEW SCIENCE: MIND GENOMICS
HOWARD R. MOSKOWITZ, ALEX GOFMAN, JACQUELINE BECKLEY and HOLLIS ASHMAN
ABSTRACT
We present in this article our vision for a new science, modeled on the emerging science of genomics and the technology of informatics. Our goal in this new science is to better understand how people react to ideas in a formal and structured way, using the principles of stimulus–response (from experimental psychology), conjoint analysis (from consumer research and statistics), Internet-based testing (from marketing research) and multiple tests to identify patterns of mind-sets (patterned after genomics). We show how this formal approach can then be used to construct new, innovative ideas in business. We demonstrate the approach using the development of new ideas for an electronic color palette for cosmetic products to be used by consumers.
We also know that people are being employed to write specific comments on particular product reviews to impact on the sale or non-sale of a competitors product. In my view, that fits into the 'unfair trading' category. Yet, the corporations are doing it all of the time. It is what you could call a 'trade war' involving the minds and hearts of the people that are not aware that this is being done.
Anyone, that is willing to work for such a corporation to do such a thing, should seriously look at their integrity and where they are coming from. Of course, there have been some that have also done it for free, if and when they stand against a particular person who wrote a book for instance.
I have experienced it myself when people have stood against me. There are some people that will do do everything they can to put a person asunder. Only integrity and dignity can withstand the onslaught. Especially when it goes on for a nearly a decade.
We also know that people are being employed to write specific comments on particular product reviews to impact on the sale or non-sale of a competitors product. In my view, that fits into the 'unfair trading' category. Yet, the corporations are doing it all of the time. It is what you could call a 'trade war' involving the minds and hearts of the people that are not aware that this is being done.
Anyone, that is willing to work for such a corporation to do such a thing, should seriously look at their integrity and where they are coming from. Of course, there have been some that have also done it for free, if and when they stand against a particular person who wrote a book for instance.
I have experienced it myself when people have stood against me. There are some people that will do do everything they can to put a person asunder. Only integrity and dignity can withstand the onslaught. Especially when it goes on for a nearly a decade.
'People are not a commodity, without love they become so' from Sacred Words
Rome and the Eastern Church sold Jesus as a commodity. Hence why he stands against Rome and the Church that did the same. Remember this love is not for sale. Interesting that the original yin/yang symbol 3,500+ years ago was not as it is today. Originally it was two fishes swimming head to tail in a sphere of harmonic concordance with the spiritual law. One male and one female in equality. Just like Jesus and I, the Lute of Lovingkindess and the Harp of Faithfulness. Together in the dynamic sphere of walking between the worlds in different realms of consciousness.
It is clear to me why I had to have the career background that I did, to stay ahead of the plans that man is co-creating.
ELIAKIM JOSEPH-SOPHIA
1. http://www.sellingblueelephants.com/Gladwell_Video_Ted_2004.html
2. http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.html
3. http://www.MindGenomics.org/foundingpaper.html
4. http://www.sellingblueelephants.com/
5. Jesus the Jew, Author, Geza Vermes (renowned Dead Sea Scrolls scholar)
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